12 October 2009
A Laos’ ecotourism web page was chosen from among four nominees as the winner
of the Ecotourism Spotlight Award for the third time in row. The Award should draw attention to the best practices
in online ecotourism promotion.
Ecotourism Laos has won the Planeta.com Ecotourism Spotlight Award for the
third time in row. The award is designed for governmental web
pages informing about ecotourism and responsible travel options. Nominees could be municipal, regional,
national as well as international governmental websites. The prestigious award should inspire other
governmental webmasters how to promote responsible travel and ecotourism in their regions. The nominees are
also encouraged to communicate extensively and to share their knowledge. They are even asked to review each
other"s websites. The managers of governmental websites are the only ones that can nominate their own sites.
Voting is however open to the public.
This year’s nominees were
Responsible Tourism Guide to the Mekong, Failte Ireland and Mexico"s National Commission of Natural
Protected Areas, which was later withdrawn. Ecotourism Laos became the
winner once again by receiving 41.3% of votes.One of the essential criteria when selecting the winner are
according to the organizers regular updates of the website. It should also link to other relevant websites and
be accessible in English too. It should also contain information about public transport because of concerns
about climate change. Web 2.0 channels, including e.g. YouTube, are also helpful.
About the nominees:
Ecotourism Laos – the winning
nominee has been expanding its web pages and regularly updating them. The website is notable for highlighting
numerous locally managed ecotourism initiatives.
Failte Ireland - National Tourism Development
Authority has published the country"s first ecotourism
handbook for 16,000 Irish tourism businesses.
Responsible Tourism Guide to the Mekong – is an international web page that uses various 2.0 web tools. Visitors may submit
comments and the site also has a Google Maps plug-in as well as other features.
National Commission of Natural Protected Areas – this web page was pulled out of the competition because it ceased to work.