The Body Shop, MNS team up to protect rainforest
by Alyaa Alhadjri
IN keeping with its values of protecting the planet, The Body Shop has
successfully run its Kick The Bag campaign for over three years, collecting over RM700,000 for charities, and most
importantly, saved some 1.4 million paper bags.
Through this campaign, customers shopping at any of its 58 stores nationwide and
who required a paper bag would be charged 50 sen.
Similarly, if the customers refused to use a paper bag, The Body Shop will donate
50 sen to the campaign’s fund.
At the end of each year, funds collected will be donated to the Malaysian Nature
Society for its conservation and education initiatives.
During an event held on Jan 27, the funds collected last year was presented by The
Body Shop managing director Datin Mina Cheah-Foong to MNS’s newly-appointed executive director Clifford
Describing the initiative as a "fabulous" example of businesses positively
reinforcing partnerships with NGOs, Cheah-Foong said that last year’s funds will be used by MNS to protect the
"It is good for The Body Shop as it has helped us reduce our carbon footprint.
Plus it fulfills our profits with principles stand. It is also good for our customers because they are taking a
positive action by reducing their own carbon footprint while donating to a worthy cause.
"Many individuals feel it’s impossible to make a difference, but this little step
helps each customer in becoming an eco-conscious customer," she said..
Updated: 07 Feb 2011 The Sun