Enjoy Lifestyle Responsibly




Sharks have been in existence from more than 420 million years ago.

Sharks are found in all seas and are common down to depths of 2,000 metres

There are 440 species , ranging in size from the smalldwarf lanternshark , a deep sea  species of only 17 centimetres in length, to the whale shark , the largest fish, which reaches approximately 12 metres.

Sharks survival is under serious threat from fishing and other human activities. Shark fin soup is a status symbol  in Asian countries, and is considered healthy and full of nutrients. Sharks are also killed for meat. European diners consume dogfishes , smoothhounds , catsharks , makos, porbeagle and also skates and rays.


  • Shark Sanctuaries
    Shark sanctuaries should be created in waters off Sabah to conserve its depleting population. Shark population in Sabah waters had dwindled drastically over the years, with unofficial figures claiming 98% of the state's sharks have vanished since 1996.
  • Drop in Shark Catch
    The number of sharks being caught in fishing nets around Sabah has fallen significantly over the past few years. The sharks reaching the Kota Kinabalu central market were probably caught by outsiders who specifically go after the fish for its fins. State Tourism, Culture and Environment Minister Datuk Masidi Manjun said they were working on the dates to impose a ban on the shark harvesting. The state government is hoping to implement the ban by year end.
  • No to Shark Fin Soup
    Shark fin soup is compulsory at these eight-course dinners and no Malaysian host would go without it.. But more and more young Malaysians are now saying no to shark fin soup in line with the campaign to prevent the killing of sharks for their fins. Enough is enough when it involves the senseless killing of sharks just for their fins, which are quite tasteless by the way.
  • Stop Selling Shark Fin
    The comment “Screw the divers” – an apparent reference to diving enthusiasts campaigning against the shark’s fin trade – appeared on the Facebook page of Thern Da Seafood. The post drew much criticism and went viral on the social networking site and Twitter. Many who commented called for a boycott of both the supplier and FairPrice.



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